Data Removal & Privacy Protection Service
Incogni Free Trial (2026)
Incogni is a data removal service built by Surfshark that automatically sends opt-out and deletion requests to hundreds of data brokers on your behalf, removing your name, address, phone number, email, and other personal information from people-search sites, marketing databases, and data aggregators. Incogni handles the entire removal process continuously, re-requesting deletion whenever brokers re-list your data, so your personal information stays off the market without any ongoing effort on your part.
30-day money-back guarantee · Cancel anytime
What Is Incogni?
Incogni is a personal data removal service developed by Surfshark, the cybersecurity company behind the popular Surfshark VPN. Launched in 2021, Incogni was created to address the growing problem of data brokers, companies that legally collect, aggregate, and sell personal information including your name, home address, phone number, email address, employment history, financial behavior, and health information, without your knowledge or consent.
Data brokers operate by harvesting information from public records, social media, loyalty programs, app permissions, and other sources, then packaging and selling that data to marketers, insurers, employers, landlords, and anyone else willing to pay. The result is that your personal information is available for purchase on hundreds of broker sites, contributing to spam calls, targeted advertising, phishing attempts, and in serious cases, identity theft and stalking. Incogni automates the complex, time-consuming process of contacting each data broker individually to demand deletion, a process that would otherwise require hundreds of hours of manual effort. With a 30-day money-back guarantee, Incogni offers a risk-free way to evaluate whether the service delivers meaningful results for your privacy.
How Incogni Works
Sign Up and Authorize Incogni
Create your Incogni account and complete a short authorization form. This signed document gives Incogni the legal authority to act as your authorized agent and send data removal requests to brokers on your behalf. Without this authorization, data brokers are not legally required to respond to third-party removal requests.
Incogni Identifies Brokers Holding Your Data
Incogni searches its database of hundreds of data brokers to identify which ones likely hold your personal information. The service prioritizes brokers based on the risk level of the data they hold, high-risk brokers dealing in sensitive categories like health data and financial information are addressed first.
Removal Requests Are Sent Automatically
Incogni sends legally compliant opt-out and deletion requests to every data broker identified as holding your information. Each request is tailored to comply with the specific legal framework applicable to that broker, GDPR in Europe, CCPA in California, or other applicable privacy laws.
Progress Is Monitored and Re-Requests Are Sent
Data brokers frequently re-list removed data after a period of time, either through re-harvesting or by purchasing updated data from other sources. Incogni monitors whether brokers re-list your information after removal and automatically sends new deletion requests whenever your data reappears, providing ongoing protection rather than a one-time cleanup.
What's Included with Incogni
Incogni handles the entire data removal process from discovery through ongoing monitoring. Here is everything the service covers:
Incogni Pricing
Incogni offers straightforward pricing with annual and monthly billing options. All plans include the full data removal service across all broker categories. The difference is billing flexibility.
Annual Plan
$7.49/month
Full access to the complete Incogni data removal service billed at $89.99 per year. Covers all 180+ data brokers, continuous monitoring and re-removal, and the full dashboard. Best value for ongoing privacy protection.
Monthly Plan
$14.98/month
Full access to the complete Incogni data removal service billed monthly with no annual commitment. Includes all the same features as the annual plan, monitoring, re-removal, and dashboard, at a higher monthly rate.
Family Plan
$16.87/month
Protect up to 4 family members under one subscription billed annually. Each member gets their own account, individual removal requests, and a personal dashboard. Best for households who want comprehensive privacy protection.
All plans include a 30-day money-back guarantee. Incogni does not offer a traditional free trial, the 30-day money-back policy serves as the risk-free evaluation period. Annual billing saves approximately 50% compared to the monthly plan.
Incogni Pros and Cons
Pros
- Fully automated, Incogni handles all contact with data brokers without any ongoing effort from you
- 180+ data brokers covered including high-risk categories like health and financial data aggregators
- Continuous re-removal monitoring ensures data does not silently reappear after deletion
- 30-day money-back guarantee provides a genuine risk-free evaluation period
- Legally compliant requests under GDPR, CCPA, and applicable privacy laws in your region
- Real-time dashboard with transparent progress tracking, you can see exactly what has been done
- Built by Surfshark, a well-established cybersecurity company with a proven track record
Cons
- No traditional free trial, you must pay upfront and rely on the money-back guarantee
- Data removal can take weeks or months for some brokers, results are not instant
- Cannot guarantee complete removal, some brokers ignore requests or re-list data repeatedly
- Does not cover all data brokers globally, coverage is strongest in the US and EU
- Does not remove data from social media platforms, Google search results, or news sites
Incogni Alternatives to Consider
Incogni is among the most affordable and automated data removal services available, but several competitors offer different coverage and features. Here are the main alternatives:
| Tool | Free Trial | Starting Price | Best For |
|---|---|---|---|
| DeleteMe | No free trial | $10.75/month | Manual expert-verified removals with detailed reports |
| Privacy Bee | Free scan | $8.25/month | Broader broker coverage including smaller regional sites |
| Optery | Free tier available | $3.99/month | Budget-conscious users with a free self-service tier |
DeleteMe is the most established data removal service and uses human researchers to verify removals and produce detailed reports, but it costs more and covers fewer brokers than Incogni. Privacy Bee covers a broader range of brokers including smaller regional data aggregators and includes a free initial scan to show you what information is exposed. Optery offers a free self-service tier that lets you handle removals yourself, plus paid automation tiers, ideal if you want to start without paying. Incogni is the best choice if you want a fully automated, affordable, and continuously monitored service backed by an established cybersecurity company, particularly for US and European data brokers.
How to Start Using Incogni
Getting Incogni set up takes less than 5 minutes. Here is how to activate your subscription and start the data removal process:
Click the Button and Choose Your Plan
Use the button on this page to go to the Incogni signup. Choose between the annual plan ($7.49/month) or monthly plan ($14.98/month). The annual plan is significantly better value for ongoing privacy protection. All plans include the 30-day money-back guarantee.
Create Your Account
Enter your email address and create a password. If you already have a Surfshark account, you can use the same credentials, Incogni and Surfshark accounts are linked under the same umbrella.
Complete the Authorization Form
Sign the limited power of attorney authorization that gives Incogni the legal authority to send removal requests on your behalf. This is a required step, data brokers are legally permitted to ignore removal requests from anyone who has not been properly authorized to act for the individual making the request.
Enter Your Personal Information
Provide the personal details that data brokers may have on file for you, your full name, current address, and date of birth at minimum. You can also add previous addresses and alternative name spellings. More information allows Incogni to find and target more broker profiles linked to your identity.
Monitor Your Dashboard
Access your Incogni dashboard to see which brokers have been contacted, which have confirmed deletion, which are still processing, and which have been flagged for follow-up. The dashboard updates in real time as brokers respond to removal requests.
Set Up Email Notifications
Configure your email notification preferences to receive updates when significant removal milestones are reached, such as when a batch of high-risk brokers confirms deletion or when a previously removed broker re-lists your data and a new request is dispatched.
30-day money-back guarantee · Cancel anytime
Remove Your Data from the Web with Incogni
Data brokers profit from selling your personal information, your home address, phone number, financial behavior, and health data, without your knowledge or consent. Every day your data remains on those sites, it increases your exposure to spam, phishing, targeted advertising, and identity theft. Incogni automates the removal process across 180+ brokers and monitors continuously to ensure your data stays removed. With a 30-day money-back guarantee, there is no risk in trying the service and seeing the results firsthand.
Get Your Free Trial30 days money-back guarantee · Full service · Cancel anytime