Ecommerce Email & SMS Marketing Platform
Omnisend Free Trial (2026)
Omnisend is the leading email and SMS marketing automation platform built specifically for ecommerce, used by over 125,000 online stores worldwide to drive revenue through personalized campaigns, pre-built automation workflows, and omnichannel messaging. The Omnisend free plan gives you immediate access to email campaigns, segmentation, signup forms, and pre-built automation workflows, with no credit card required, so you can start growing your store revenue before committing to a paid subscription.
Free plan available · No credit card required
What Is Omnisend?
Omnisend is an ecommerce-focused marketing automation platform founded in 2014 in London by Rytis Lauris and Justas Laužadis. Originally launched under the name Soundest, the company rebranded to Omnisend in 2017 to reflect its expansion from email-only marketing to a true omnichannel platform covering email, SMS, web push notifications, and more. The company serves over 125,000 ecommerce merchants globally, with particularly strong adoption among Shopify, WooCommerce, BigCommerce, and Magento store owners.
Unlike general-purpose email marketing tools like Mailchimp or ActiveCampaign that serve businesses across all industries, Omnisend is designed from the ground up around ecommerce workflows. Every automation template, segmentation option, and campaign feature reflects how online stores actually operate, abandoned cart recovery, post-purchase follow-up, product recommendation emails, browse abandonment, and cross-sell sequences are all built-in with pre-configured logic. Omnisend's unified contact profiles pull in data from your ecommerce platform, purchase history, browsing behavior, average order value, product categories purchased, and make that data immediately available for segmentation and personalization without requiring a developer to build custom integrations.
How the Omnisend Free Plan Works
Create Your Free Account
Click the free plan button on this page to sign up for Omnisend. Enter your store's URL and email address, no credit card required. Omnisend automatically detects your ecommerce platform (Shopify, WooCommerce, BigCommerce, etc.) and begins the integration process.
Connect Your Ecommerce Store
Authorize the Omnisend integration with your ecommerce platform. Omnisend imports your existing products, customers, and order history. Your contacts appear automatically with their purchase history, segment tags, and behavior data pre-populated, ready to use in campaigns and automations without any manual setup.
Activate Pre-Built Automations
Navigate to the Automations section and activate Omnisend's pre-built workflows, abandoned cart recovery, welcome series for new subscribers, order confirmation and shipping notifications, and post-purchase follow-up. Each workflow is pre-configured with proven timing and messaging, you only need to customize the content and branding before activating.
Send Your First Campaign and Measure Revenue
Create your first email campaign using Omnisend's drag-and-drop editor or one of the pre-built ecommerce templates. Send to a segment of your contact list and track campaign revenue attribution directly in Omnisend's dashboard. See exactly how much revenue each campaign and automation generates to evaluate the platform's impact on your store.
What's Included in Omnisend Free
Omnisend's free plan is one of the most capable free email marketing tiers available for ecommerce. Here is everything you get without paying:
Omnisend Pricing Plans
Omnisend's pricing scales with your contact list size. All plans include the same core features. Standard and Pro unlock higher send volumes, SMS credits, and advanced reporting.
Free
$0/month
Up to 250 contacts, 500 email sends per month, pre-built automation workflows, signup forms, and basic segmentation. No credit card required. Omnisend branding appears in emails on the free plan.
Standard
$16/month
Up to 500 contacts with 6,000 email sends per month. Removes Omnisend branding, unlocks customer success manager access, advanced reporting, and SMS credits included. Pricing scales with contact count.
Pro
$59/month
Up to 2,500 contacts with unlimited email sends. Includes all Standard features plus unlimited web push notifications, advanced SMS allowance, priority support, and customer success management.
Omnisend pricing scales based on your contact list size. The $16/month Standard plan covers up to 500 contacts, stores with larger lists pay proportionally more. All paid plans include a 14-day trial of the highest-tier features before downgrading to the plan level you select.
Omnisend Pros and Cons
Pros
- Built specifically for ecommerce, every feature reflects actual online store workflows
- Pre-built automation workflows work out of the box, abandoned cart, welcome series, post-purchase
- Revenue attribution reporting shows exactly how much each campaign generates in sales
- Native integrations with Shopify, WooCommerce, BigCommerce, and Magento with automatic data sync
- Free plan is genuinely capable, pre-built automations and segmentation included at no cost
- Omnichannel platform covers email, SMS, and web push from a single dashboard
- 4.7/5 rating across review platforms, consistently praised for ecommerce-specific functionality
Cons
- Free plan limits you to 250 contacts and 500 emails per month, grows expensive quickly for large lists
- Not suitable for non-ecommerce businesses, B2B and service businesses would be better served elsewhere
- SMS messages are charged as additional credits on all plans, not bundled by default
- Advanced reporting and custom automation triggers require Standard or Pro plans
- Template library, while strong for ecommerce, is smaller than general-purpose platforms like Mailchimp
Omnisend Alternatives to Consider
Omnisend is the top choice for ecommerce marketing automation, but several alternatives serve specific needs better:
| Tool | Free Trial | Starting Price | Best For |
|---|---|---|---|
| Klaviyo | Free plan (250 contacts) | $20/month | Advanced ecommerce segmentation and predictive analytics |
| Mailchimp | Free plan (500 contacts) | $13/month | General-purpose email marketing beyond ecommerce |
| Drip | 14 days | $39/month | Deep behavioral ecommerce automation and tagging |
Klaviyo is Omnisend's closest competitor and arguably the most powerful ecommerce marketing platform available, offering more advanced predictive analytics, customer lifetime value segmentation, and deeper Shopify integration. However, Klaviyo is significantly more expensive as your contact list grows. Mailchimp is the most widely used email marketing tool overall and handles non-ecommerce use cases well, with a larger template library and more general marketing features, but its ecommerce automation is less sophisticated than Omnisend's. Drip specializes in behavioral ecommerce automation with highly granular tagging and segmentation options, popular among DTC brands with complex customer journeys. Omnisend is the best choice for ecommerce merchants who want the best balance of ecommerce-specific automation, ease of use, multi-channel messaging, and cost-effectiveness at all list sizes.
How to Start Using Omnisend
Getting Omnisend connected to your store and sending your first campaign takes less than 30 minutes. Follow these steps:
Create Your Free Account
Use the button on this page to go to the Omnisend signup. Enter your store's URL so Omnisend can detect your ecommerce platform, then provide your email address and create a password. No credit card is required to start the free plan.
Connect Your Ecommerce Platform
Authorize Omnisend to connect to your Shopify, WooCommerce, BigCommerce, Magento, or other supported ecommerce platform. Omnisend imports your products, customer list, and order history. For Shopify, the connection is a one-click authorization. For WooCommerce, install the Omnisend plugin from the WordPress plugin directory.
Activate the Abandoned Cart Automation
Navigate to Automations and activate the pre-built Abandoned Cart workflow. This automation sends a recovery email to shoppers who add items to their cart but do not complete checkout. Abandoned cart automations typically recover 5-15% of abandoned carts and are the single highest-ROI automation for most ecommerce stores. Customize the email content and timing, then activate.
Set Up a Welcome Series
Activate the Welcome Series automation, a sequence of 2-3 emails sent to new subscribers over the first week after signup. The welcome series is your highest open-rate automation because new subscribers are most engaged immediately after joining. Include a welcome discount in the first email to convert new subscribers into first-time buyers.
Create Your First Newsletter Campaign
Go to Campaigns and create a new email campaign. Select a product from your store catalog using the product picker and build an email around a current promotion, new arrival, or seasonal offer. Segment your recipient list to send the most relevant content to each customer group based on their purchase history.
Review Revenue Attribution Reports
After your first campaigns and automations are running, check the Reports section to see which campaigns and automations are generating the most revenue. Omnisend's revenue attribution tracks every purchase that resulted from an email click within 5 days of sending. Use this data to identify which messaging and offers drive the highest conversion rates.
Free plan · No credit card required · Connect your store today
Start Growing Your Store Revenue with Omnisend
Omnisend is the only email marketing platform built entirely around ecommerce workflows, with pre-built automation for abandoned carts, post-purchase follow-up, and welcome sequences that activate in minutes, not weeks. Revenue attribution reporting shows you exactly what each campaign earns, making the ROI calculation straightforward. The free plan lets you connect your store, activate automations, and start recovering revenue before spending a dollar. Over 125,000 ecommerce brands trust Omnisend to drive their email and SMS marketing.
Start Omnisend FreeFree plan available · No credit card · Upgrade as you grow